Researches and coordinates advertising media placement. Monitors and ensures accurate information/materials on vehicles and on-street. Produces on-vehicle information, on-street rider materials, and other customer communications as needed. Trains worksite employees on developing and implementing transportation programs at worksites.Īcts as Agency graphic designer producing materials for external and internal use such as print advertisements, bus boards, vehicle graphics, posters, direct mail pieces, banners and corporate signage. Requires interface with other public, private and non-profit sectors. Serves as the liaison to Commute Trip Reduction work sites in service area. Coordinates photo and video shoots and maintains photo and video library. Assists in the research for marketing and communications activities, monitors and approves expenditures within authorization, monitors and evaluates projects.ĭrafts press releases and assists with publications and public communications. Implements activities in support of Agency’s Strategic Marketing and Communications Plan. Coordinates with local jurisdictions, partner agencies, press and advertising contacts, consultants, community vendors. Coordinates with IS staff in the ongoing development of the Agency’s Internet presence.Īcts as lead in administering Agency social media sites and new media for Agency supporting rider, public, and business communications and constituent relations.Ĭoordinates community-based activities including marketing campaigns, site-based promotions, special events, sponsorships and cross-promotions. Oversees the creation and posting of content and monitors/evaluates functionality. Supports public involvement activities.Īcts as lead in administering Agency website, acting as Webmaster. Prepares, coordinates and implements specific promotions and campaigns to raise awareness and use of transit and other Agency services. Implements specific strategies to raise awareness and use of transit by key target audiences, including commuters, youth and the general public.
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